Egidio Reali Giorgetto Giugiaro Concorso Italiano
Giugiaro awards a IAAD student with a sculpture made by MR Group for Concorso Italiano

StudioRPR, IAAD, ABACAD and MR Collection Models are the four realities that have pooled their ideas and resources in a project aimed at enhancing the Italian cars and the “Made in Italy” to the largest gathering of cars of the Tricolore in the world, Concorso Italiano which in 2016 brings together in 2016 for the thirty-first time a thousand cars under the California sun.

All the partners of the project immediately accepted the challenge of making the new award for Concorso, and they relied on the expertise of the IAAD Teachers to pre-select ten from the 150 students’ designs. From this selection of ten, one emerged as the winner: the work of Joaquin Obligado, an Argentinian student enrolled in the second year of the degree course in Transportation Design.

Press conference concorso italiano

The press conference was held in the Hall of Honor of the Castle del Valentino in the conference program of the opening day of the Turin Motor Show.

The first model of the sculpture, the number zero, was delivered by the project team to cav. Giorgetto Giugiaro, Chairman of IAAD Department of Transportation Design in front of a large audience of journalists and university students.

Cav. Giugiaro said: “I believe in the talent of the young. Talent is a mystery gift, like beauty: you happen to have it and it’s not easy to control, you have to be educated and exercise your talent to make it yield results. During this path of growth, young people should not stop dreaming, they should think that the future always hold surprises. They should always be driven by desire in what they do, and never hold back, even in the moment of disillusionment. Dreaming is never a waste of time, dreaming is good.”

Concorso italiano award

Egidio Reali has had the honor to attend the award ceremony, as the maker of the sculpture based on the winning design, togheter with Laura Milani, rector IAAD, Renzo Porro, CEO of ABACAD, and Raffaello Porro StudioRPR, creator and coordinator of the project.

Tom McDowell, President of Concorso Italiano, specially came from the USA, and commented, “Giorgetto Giugiaro was awarded by Concorso in 1995, in Monterey, and it is really nice to find him here in Turin for another prize that ties him to Concorso: Twenty-one years have passed but the passion for the car remains strong”.


In these pictures, the sculpture made by MR Collection based on the winning project.

concorso-italiano-award-3 concorso-italiano-award-4

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